Richard trying to push Luke into franchising his diner is a perfect example of how different Lorelai's two worlds are. Luke from small-town Stars Hollow is simply happy to be where he is doing what he does, and Richard the veteran businessman simply doesn't understand. Richard's intentions don't die with him, as Luke finds out in the "Spring" episode of the revival that his girlfriend's father left him a significant amount of money — under the condition he uses it to build his diner franchise. Unsurprisingly, Luke doesn't go for the idea the second time either, especially after Emily comes to town to show him some potential properties.
Disclaimer: The author of this article would frequent a Luke's Diner literally every day if one opened up near her apartment.
