Your Handy Guide to the Many, Many Characters in American Gods

While the old gods represent everything humans used to worship, Techincal Boy (Bruce Langley) is one of the new gods, who manifested due to humanity's addiction to and worship of technology. He's also supremely douchey (which you'll no doubt pick up on thanks to the stretch limousine he rides around in and his love of vaping), and his arrogance leads him to try to steal Shadow away from Mr. Wednesday.