Gossip Girl affected the way women shopped. A New York Times article in 2008 claimed that "Merchants, designers, and trend consultants say that Gossip Girl . . . is one of the biggest influences on how young women spend," and a Bloomingdale's fashion director proclaimed the show had a "profound influence on retail." Costume designer Eric Daman confirmed this, telling Vanity Fair that when they came back for season two, "So many designers were lining up and wanting to be a part of it — they wanted their stuff on either Blake or Leighton."
Zuzanna Szadkowski has a very eclectic group of fans. Szadkowski, who played fan-favorite Dorota on the series, had an unlikely run-in with a man "who had a suit and a briefcase, this total Wall Street Guy, and he was all like, 'Oh my god, Dorota!' He told me, and a couple of other guys have told me this, too, that they used to watch the show because it was a great way in with the ladies."
Rumors of feuds on set were completely made up. "When we were filming, there was, 'Leighton hates Blake, Blake hates Leighton, everyone hates Blake, everyone hates Leighton, everyone hates Chace,' and blah, blah, blah. It really wasn't," Trachtenberg said. "We were all chill. It was cool." Makeup artist Amy Tagliamonti also agreed there weren't any feuds, because "there was too much work to do for things to be that dramatic behind the scenes."
Lively and Meester might not have been feuding, but they weren't close at all. Executive producer Joshua Safran said that the costars "were not friends," but they were friendly. "They were not friends like Serena and Blair. Yet the second they'd be on set together, it's as if they were."
Lively and Penn Badgley hid their breakup so well that no one even realized it had happened. Lively and Badgley, whose characters also dated on the show, were experts at keeping their relationship (and subsequent breakup) on the DL. "I found out on the set of the Season 2 finale that Blake and Penn had broken up months before," Safran recalled. "They kept the breakup hidden from the crew, which you could never do now. I don't even know how they did it. They kept it from everybody which is a testament to how good they are as actors. Because they did not want their personal drama to relate to the show."