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"At the start of this album process, I had a little bit of expectation of what I thought people wanted me to do, and I'd kinda try and tick some boxes. I can obviously only speak from personal experience, [but] I just found that every time I try and tick boxes, I make my least favorite music. I think just kind of accepting you have to make the kind of album you want to make in the moment and not be like, 'OK, let me make a big commercial album and in 10 years make the album I wanna make.' It'd never make me happy. I don't think it'd make anyone who listens to it happy. And I don't think that's who I really want to be."