The Beautiful Way Families Are Fighting Back Against Haters Who Dislike Old Navy's Interracial Ad

When Old Navy announced a surprise discount, some close-minded people were left furious with the chain: because the promotion featured an interracial family.

In a tweet that went out to its customers, the company shared an offer for 30 percent off your entire purchase along with a sweet snapshot of a mother, father, and little boy decked out in their Spring line. Despite this looking like a happy family (who happens to be rocking springy, coordinated outfits), many people took issue with the models representing an interracial family.

@OldNavy Absolutely disgusting. What's next? Gender neutral bathrooms? Pedophilia acceptance propaganda?! Never shopping here again.

— M (@RousetheMasses) April 30, 2016

The woman who posed as the mom in the photo took to social media to express her support for Old Navy: "In light of the controversy revolving around my pretend family ... I am proud to be representing interracial love, multiculturalism, and most importantly, a mentality that supports opportunity for all ethnicities. Thanks @oldnavy #lovewins #hatefreezone," Grace Mahary posted on Instagram.

Despite the hateful responses to the ad, others have decided that they aren't going to let this beautiful photo be overshadowed by racism. Instead, members of mixed-race families are posting their own family photos.

.@OldNavy Props on this ad! My family and I appreciate it. #RepresentationMatters pic.twitter.com/ZXQ8YbT0QS

— Austin Null (@thenivenulls) May 2, 2016

@OldNavy - we are trying to redefine normal with our campaign. You can help! https://t.co/FRpDTHeZcf pic.twitter.com/uTdfIH8HUu

— Mama Said Tees (@mamasaidtees) May 2, 2016

.@kharyp @OldNavy Thank You Old Navy! Interracial families are beautiful and we appreciate the representation! pic.twitter.com/kVNuGHfAB9

— Noelle Devoe (@Noelle_CD) May 2, 2016

@OldNavy My family (Indian dad, Chinese son, Mexican mom) LOVE your gorgeous ad & we're proud to be ALL AMERICAN. pic.twitter.com/Yey3otqskb

— Mary Alderete (@AldereteMary) May 2, 2016

@OldNavy We are an Old Navy family! Love sees the colors and celebrates all. #ThankYouEvent pic.twitter.com/IEvJtSB9YM

— Kathy Anderson (@KEAnderson71) May 2, 2016

@OldNavy Thank you for your ad!! #LoveWins pic.twitter.com/E4Uvy9zEZn

— Laura Jeter (@LauraLj2985) May 2, 2016

@OldNavy #mylittlefamily pic.twitter.com/Rcj8vmIr9m

— Heather Dunaway (@heatherdunaway8) May 2, 2016

@OldNavy thanks for showing families of all colors are beautiful. P.S. My kids and husband are clothes solely by you pic.twitter.com/ypyFQ2uHOD

— Alannah Cook (@alannahscook) May 2, 2016

@OldNavy Thank you for showing #diversity in your recent add. Love doesn't see color. #OldNavy pic.twitter.com/87Srz3nFSi

— Deanna Helget (@Ladyd078) May 2, 2016

.@OldNavy My sweet little family thanks you for this beautiful ad. #LoveWins #diversity pic.twitter.com/Ss5QCxz2fR

— Sara Patterson (@SocialNewsSara) May 2, 2016

It's refreshing to see all of these lovely families drown out the messages of hate!