Khloé Kardashian’s New Line of Activewear Is For All of the Mamas — Before, During, and After Pregnancy
When Khloé Kardashian and Emma Grede created the Good American brand, then shortly after, the Good Mama maternity denim line, they felt a natural pull to creating even more staple pieces for both pregnant women and new moms that would make them feel good while serving every practical purpose.
Enter: the Good Mama Performance Collection, which features seamless, stretchy, and less restrictive activewear that's so comfy, you'll want to wear the pieces long after you have your baby (and often).
"Your body changes so much while you're pregnant, so anything that makes you feel confident and strong — including your outfit — is really important!"
"As a mother myself, I saw that the maternity activewear space was limited — and we believe style shouldn't be sacrificed for functionality and comfort," Emma told POPSUGAR about the collection's inspiration. "From our previous performance offerings to the launch of Maternity Performance, Khloé and I wanted to create products that would resonate with our customers at every stage of their pregnancy — before, during, and after." She added: "Your body changes so much while you're pregnant, so anything that makes you feel confident and strong — including your outfit — is really important!"
For Khloé, the high-waisted Good Mama bike shorts had all the support she needed while she was pregnant and just wanted to feel comfortable. "When I was pregnant, comfort was everything, and these seamless shorts are the perfect length and are easy to slip on whether mamas are lounging around the house or out running errands ahead of a big day," she said. And now, being able to workout after having her daughter True is an important part of her self-care routine. "Working out as a new mom isn't just about getting your body back in shape, but really it's a time in my day where I can zone out and do something for myself."
Check out the pieces in the new Good Mama Performance Collection, which look so comfy, you'll wish you could slide them off your screen and onto your body right this second.