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St. John Ambulance Baby Choking Video

This Commercial Could Save Your Baby's Life Someday

It's really easy to tune out during TV commercials, but this one could save your baby's life. When St. John Ambulance questioned parents, the British first aid charity found surprising results: over 40 percent of parents had witnessed their baby choke, but more than 75 percent of them were clueless about how to help.

In order to educate parents, caretakers, and peers about proper emergency treatment for infants, St. John created an advertisement about how to care for a choking infant. Called "The Chokeables," the commercial is narrated by small toys that pose a choking hazard to small children. It's a cute ad but a serious topic — watch to learn about this lifesaving technique, and then share it with every parent you know. It could save a life!

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