Aden + Anais Muslin Swaddle Wraps
I'm not the only one who loves aden + anais's muslin blankets; just visit any newborn playgroup and you'll see them everywhere. The Australian muslin blankets ($49 for four) are large enough to swaddle a tot, use as a playmat, cover a stroller when baby's sleeping, and do about 100 other things. They are so soft that I even wanted one as a scarf for myself!
— Rebecca Gruber, editorial director