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The "first slipcover for play yards" was founded by a duo of mom entrepreneurs, Amy Feldman and Allison Costa, in 2007, with the goal of creating a product that provides a cleaner, safer environment for babies and toddlers. When they discovered that they had more orders than they could keep up with, Feldman and Costa took Coverplay to Shark Tank and left with a $350,000 investment from Barbara Corcoran.