POPSUGAR: Why did you decide to add boys to your latest collection?
Khloé Kardashian: Before we even had Dash, we owned a kids clothing store called Smooch. I worked there and did the buying for kids clothes and loved it. Everything’s so freaking cute when it’s this tiny and small! Back then, about 12 years ago, the whole store was filled with girls stuff, and there was only a small section with boys clothes. There just wasn’t much in the market for boys. Everyone would complain — it was a major need that wasn’t being met.
Also, people today are so much more stylish with their kids in general. You really have to rise to meet the expectations of these fashion-conscious parents who, at the same time, don’t want to overspend. For the girls collection, everything is $35 and under, and the boys is all $30 and under. So it’s not breaking the bank too badly if you want to take some risks. Listen, kids grow so fast — they get so dirty. You don’t want to buy a harem pant that costs $150 for a 2-year-old.
