27 Surprising Things You Don't Know About the Elf on the Shelf, Straight From the Creator

The places where elves are sold are referred to as "adoption centers" not simply for the sake of cute branded lingo. Little eyes have access to the website, which has an entire section of activities, fun facts, and games for children, and since the elves' magic is based on the concept that they come from the North Pole, "adoption centers" protect this important principle.