27 Surprising Things You Don't Know About the Elf on the Shelf, Straight From the Creator

The Elf on the Shelf and Claus Couture items are not actually toys and are labeled "for ornamental use only." However, the company takes product safety very seriously and says that it tests these products to higher toy safety standards to ensure that all little ones are safe. The company behind Elf on the Shelf strives "to ensure that our products are safe for children even when the products are not categorized as toys," a spokesperson told POPSUGAR. "They are tested for toy safety out of an abundance of caution and in pursuit of the highest possible safety standards."