The YouTube Stars Your Kids Love Decoded

This teen entertainer has mastered the art of cross-platform self-promotion. In addition to his YouTube channel, he has a social media presence under the name Duhitzmark on Twitter, Instagram, and Musical.ly. Kids — mostly girls — like him for his heartthrob looks, sexy moves, and original videos.
Quick take: Adults may not necessarily understand the appeal, but kids go crazy for his stuff, including sexy, grinding dance moves and explicit music.
Best for: Tweens