These Are the Best Swimwear Brands For Kids in 2017

For simple, no-fuss swimwear in bright, basic colors, look no further than Primary Swim. A new line for Primary, a brand which prides itself on its soft, "no logo, no slogans, no sequins" clothing, this swimwear is perfect for babies and little kids who care more about playing in the water than the characters on their suits.

Shop: The Reversible Swim Top ($13) and The Reversible Swim Bottom ($10)

The mompreneur behind The Salty Baby was fed up with difficult diaper changes at the beach and set out to create fun and functional swimsuits for the diaper-wearing set. She hit the nail on the head with these adorable swimsuits that have snaps between the legs for easy diaper changes. Even better, they make classy, grown-up suits so mom and baby can match.

Shop: Girls Layna One-Piece in Freebird ($25)

Tom & Teddy is making sure boys and their fathers aren't getting left out of the matching swimsuit game. These colorful trunks come in beachy, tropical prints that are fun for little guys and big guys alike. Top off your look with a matching rash guard (in short or long sleeves) and you'll be stylish and safe.

Shop: Boys Shorts in Blue Waves ($60)

SwimZip is more than supercute sun protection, it's a passion. Creator Betsy Johnson was diagnosed with skin cancer at just 26 years old, and her diagnosis drove her to do something meaningful to help others avoid the same fate. Enter SwimZip, named for its zipper-front rash guards that look great on and are easy to take off. With a lineup of suits for men, women, boys, and girls (all rated UPF 50+), you can outfit the whole family in one virtual shopping trip.

Shop: Sunsuit Hamptons Getaway Boy Long Sleeve Romper ($32)

As if baby butts weren't cute enough, sometimes you just need a little frill. RuffleButts makes ruffled rash guards, bikinis, tankinis, and one-pieces (sizes 3 months through 8 years) in stripes, polka dots, and florals. Be sure to check out its boys line, RuggedButts, too.

Shop: Painted Flowers Stripe Rash Guard Bikini ($30)

British company Boden began as a men's and women's clothing outfitter, but luckily for us they added kids and babies into the mix. Boden makes cheerily printed swimsuits and cover-ups for kids from 0-16.

Shop: Girls Printed Swimsuit (starting at $26)

If you love a good graphic tee, you'll love Hatley's kids' swimwear line. Think butterfly-covered tankinis and rash guards with surfing gators. Baby brother or sister can match, too, with its line of long-sleeved baby rash guards in the same enchanting prints.

Shop: Toothy Shark Short Sleeve Rashguard ($35)

Coolibar bills itself as "Sun Protection You Wear" and it has a full lineup of swimsuits, rash guards, hats, and coverups for the whole family. If you are looking for full coverage and high quality, look no further than Coolibar.

Shop: Girls Long Sleeve Swim Shirt ($32)

Minnow swimwear's 2017 collection, locally made in sunny California, stands out from the crowd with its subtle details and soft, muted colors. You'll find suits for boys and girls with unisex, long-sleeved rash guards to compliment all of its colors and prints.

Shop: Marine Rashguard ($52)

Ebergey's soft palette, clean lines, and understated prints may leave you saying, "I wish they made that in my size!" Don't worry, it has a line of women's swimwear, too, and it is just as chic.

Shop: So Solid Willa One-Piece in Mint Haze ($72)

If your little one wouldn't dare to be seen without her fanciest dress (even on the playground), then she will love The Beaufort Bonnet Company. What started as a bonnet boutique now dreams up designs with names like "Rodeo Drive Ruffle Swimsuit" for dolled-up daughters and "Tortola Trunks" for swanky sons.

Shop: St. Lucia Swimsuit ($68)

If laid-back, beachy vibes are your thing, you'll love Hawaii-based Of One Sea. With ocean-inspired hues, eco-friendly fabrics and inks, and a message of unity and equality, Of One Sea will keep your little surfer riding waves all Summer.

Shop: Kid's 4 Way Stretch Retro Surf Trunks ($45)