FridaBaby Fridet, The MomWasher ($15) updated its packaging. The original plan was to set up a campaign across the country candidly with "Trust Us, Your Vagina Will Thank You" as the tagline for the MomWasher.
But not all states were comfortable with its efforts. Here's what happened in one instance:
The city of Los Angeles pushed back on the brand's artwork and asked if FridaBaby could use a different word in its billboard. An email that FridaBaby shared with us read, "I would suggest not using the word vagina in the copy. Could they use bottoms?"
Another response (we're not sure who exactly it's from) asked FridaBaby to use the word "body" in lieu of "vagina." Perplexing, as the vagina is a very specific part, and body is so broad.
"We were surprised at [this] response, being that vagina is a body part," Hirschhorn told POPSUGAR. "It's a fact that after birth, a woman's vagina — the anatomical term of where the baby came out of — will hurt and be swollen. There's no reason we should be tip-toeing around this conversation."
