Evidently, Using the Word Vagina to Describe Your Vagina Is a Big No-No — See What Happened to 1 Company

Fortunately, the creative was approved to run in New York City. Starting this week, there will be over 22 subway station billboards throughout the city. Hurrah! "Perineal healing should not be a taboo topic — your vagina will be swollen, peeing will burn, and sitting like a normal person will feel like a herculean accomplishment," noted Hirschhorn.

If you think the brand is pushing for these ads to run just to get attention, you're wrong. "People are now looking for complete candor and transparency from the brands they love and consume," Hirschhorn told POPSUGAR. "The shift is already happening and will only continue for reproductive and postpartum care."