Meet Bodily, a New Postpartum Brand That Wants to Help Moms Navigate Life Post-Birth

The B-Kit ($90) includes basics for breastfeeding: Bodily's Nip Nourish and Nip Protect, breast pads, cooling gel pads, nipple shields, and "The Insider Bra," a bra that Tovah says Andrea helped design for optimal breast health.

"[Andrea] made sure that bottom elastic bands don't constrict tissue where milk tends to accumulate, that seams are flat and properly placed so as not to increase the risk of clogged milk ducts, and even that fabrics are selected in buttery-soft materials to enable the expansion and retraction of sensitive or engorged lactating breasts," Tovah explained.