The 2020 Parenting Trends That Will Define the Year

Brands are rallying around postpartum wellness, because lord knows moms need some serious TLC in the days and weeks (and months . . . and years) after birth.

Beloved baby care brand Frida released a line of products specifically made for new moms, eliminating the need to cobble together makeshift ice diapers in a postpartum haze. And companies like Postwell and Bodily are selling postpartum care kits and focusing on postbirth wellness.

We're expecting to see even more awareness around postpartum needs in 2020, and we're cheersing our upside-down peri bottles to that.