Frida's New Ad Promoting Postpartum Breast Care Is, Er, Painfully Accurate

Quick relief is here! The reusable Frida Mom Instant Heat Breast Warmers ($20) provide "click-to-heat" warmth in three seconds flat to speed up let-down and relieve clogged ducts. The package comes with two small packs, ideal for targeted areas and on-the-go, and two large packs for before or after nursing or pumping. They can be used up to 30 times – simply drop them in boiling water to reactivate – and the heat lasts up to 20 minutes with each use.