Frida's New Ad Promoting Postpartum Breast Care Is, Er, Painfully Accurate

The Frida Mom Breast Mask For Hydration ($7) is a soothing way to nourish and hydrate tired breasts with aloe vera, honey, tea tree oil, and cucumber. Simply apply the mask to clean, dry skin for 20 minutes. If one breast is needing less TLC than the other, you can use just one mask at a time – simply place the unused sheet in the sachet and reseal for up to two days.