Jump out of those Zoom calls and put down your phones, because we have an announcement we've been eagerly waiting to share for months: our brand-new fashion launch, the POPSUGAR x Old Navy collection, drops today! This affordable collab is all about self-expression for the next next generation — tweens who are anything but in between. Anyone with an independent, outspoken, wise-beyond-their-years tween in their lives knows this age group is worldly and forward-thinking and doesn't conform to labels, and neither should their clothes. We partnered with a stylish, inspiring team of tween ambassadors for this line, including Kheris Rogers, Alizé Lee, and Jensen Gering, and the result is filled with optimism and fun. Whatever back-to-school might look like for you and your family this fall, we know kids will need a fresh wardrobe to celebrate a fresh start — and that comfort and flexibility will be key.
Whatever back-to-school might look like for you and your family this fall, we know kids will need a fresh wardrobe to celebrate a fresh start.
Many tweens are taking control of their wardrobes and their style for the first time, learning how to tap into their own aesthetics and truly develop their personal vibe. Each item in our 25-piece limited-edition collection is designed to mix and match, and many of the pieces are gender-inclusive, so kids can experiment with colorful pieces as vibrant as their own personalities. Everything in the collection is under $40 and available to shop today at Old Navy in the US and Canada. Expect nostalgia-inducing T-shirts (feminist icon Lisa Simpson, anyone?), hoodies and joggers you'll wish you could steal for your own closet, and tie-dye accessories you actually might swipe from their drawers.
To celebrate this uplifting collaboration and bring a little more joy to back-to-school season this year, we've partnered with Old Navy to give away the chance to win $1,500 to create the ultimate study space in your home and $500 to shop the new PS x ON collection. We want to see how you and your family radiate good vibes on Instagram with the hashtag #GoodVibesSweepstakes. For each entry, Old Navy is donating $5 (up to $25,000) to the Boys & Girls Clubs to help empower the next generation.
Keep reading to meet our tween ambassadors and shop the whole collection.