ASOS is testing a new feature that could potentially make shopping online so much easier. The popular retailer has begun listing products with several models sporting the same clothing item to demonstrate how it might look on different body types. Though not all products currently have this feature, ASOS says it is currently hoping to roll it out across its app.
The groundbreaking change was first discovered by a shopper who shared it on Twitter. After receiving a lot of positive feedback, ASOS responded to another fan of the feature and wrote, "Recognizing the diversity of our customers is important to us, so we're trying some new tech to show you how the same product might look on differently on people's body shapes."
— eleanor (@ejhc13) March 16, 2018
As you'll notice, the clothing items will sometimes appear fuzzy or pixelated on certain models. That's because ASOS is working with the app Zeekit to digitally impose the clothes, as many of the photos of the straight-size models were taken a while ago. ASOS hasn't yet announced if it will continue to use Zeekit in the future or if it will instead photograph different models actually wearing the items in real life. Look ahead to get a better idea of how the feature is working right now.