You Won't Be Able to Wait For Spring to Shop BCBG — and You Don't Have To
In the age of social media's instant gratification, BCBG Max Azria's Spring 2015 runway show truly speaks to our time. After all, a collection so pretty was meant to be shared. Described as a combination of "timeless elegance and nonchalantly bohemian silhouettes," the line breezed onto the runway with a free-spirited ease informed by the palette of the ocean (think aqua, ecru, and haze) and was enhanced by geometric crossbodies seemingly plucked from the waters.
So, who will be shopping this relaxed collection? We suspect everyone (and not just because the floaty styles are supereasy to wear). To repeat: this is a collection made for 2015! Back to the topic of social media, the BCBG show partnered with LIKEtoKNOW.it for a much-hyped digital angle, allowing Instagram followers to shop the runway long before Spring!