BCBG Is Bringing Instant Gratification to Fashion Week

Marc Jacobs announced he'd be moving his show to the 6 p.m. time slot on Sept. 11, instead of the usual 8 p.m. The silver lining? The minor switch is simply a courteous move to allow the editors traveling to London a little extra time to get to the airport — since Marc always closes out New York.

While Ruffian has previously held the 9 a.m. time slot at Lincoln Center, designers Brian Wolk and Claude Morais have decided to try out a brand new location — Hollywood. The pair recently scooped up a new studio space in LA to produce the Spring 2015 lineup, which will be debuted on October 27.

The CFDA posted this photo to Instagram on July 24, revealing the news that the organization has officially acquired the Fashion Calendar, which is good news, as the industry stands to benefit from the highly organized minds at the CFDA.

BCBGMaxazria is encouraging customers to follow LIKEtoKNOW.it influencers during the Spring 2015 show. Photos of the runway looks will be posted throughout, which can be “liked” in exchange for a product information email that will take users to a non-navigable, shoppable page. In other words, this move completely redefines “fast fashion” and causes us to wonder what’s next for retail.

Rebecca Minkoff is planning on uploading two looks from her Spring 2015 collection to her Instagram feed so that followers can vote on the one they like best. The one with the least approval will be instantly eliminated from her show, which takes place on Sept. 5. The designer wants consumers to feel like they’ve got a hand in shaping her line, which is a pretty powerful idea, if you ask us.

Selena Gomez will host the Adidas NEO show in New York on Sept. 3, which will be curated by the label's followers via Twitter. The brand is asking consumers to vote on everything from the runway atmosphere to the styled looks that go down the runway.