This just in: Target has announced a new collaboration, and it's huge. Hot on the heels of 2015's sell-out Lilly Pulitzer collection, the Minneapolis-based retailer has confirmed that its next partner will be none other than the Finnish brand Marimekko.
According to ABC News, Target and Marimekko have teamed up on a collection of clothing and more that is inspired by the outdoors. A Target rep promised that the collection, which will feature over 200 pieces and retail for under $50, is full of "joy" and "happiness." Look for beautiful, bright swimwear and beach accessories. On Wednesday's Good Morning America, Target and Marimekko debuted a handful of pieces from the range, including black-and-white printed swimsuits, palazzo pants, hats, and bags.
Look for the full line to go on sale at Target stores and online April 17.