The Best Holiday Gift Ideas For 2025, According to Editors
Popsugar Editors Share Their Top Holiday Gift Recs For 2025
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After months of deliberating about the year's best products — sourcing inspiration online, testing new launches, and writing firsthand reviews with careful analysis — our editors are delighted to finally share Popsugar's 2025 Holiday Gift Guide. This labor of love pulls inspiration straight from our editors' online shopping carts, with an assortment of product recommendations that are bound to influence your holiday gifting this season — whether you're searching for that perfect present for a loved one or looking to treat yourself (because you deserve it!).
Speaking earnestly, it's been an eventful year — Amazon Prime Day has practically become a quarterly event, while our favorite retailers like Nordstrom, Sephora, and Ulta are also regularly posting markdowns. In general, shoppers are hunting for more deals, but when it comes to holiday gift shopping, it seems everyone's a bit more willing to splurge.
With that in mind, we tapped our editors for their best gifting recommendations and curated the ultimate shopping guide for the 2025 holiday season — which you can use as a resource to scope out the best products in beauty, wellness, home, fashion, and more. From a mini kitchen blender that packs a powerful punch to a luxurious TV that doubles as a work of art, these holiday gift ideas are perfect for everyone on your shopping list. We promise you'll find a gift idea to wow your loved one, regardless of their age, their interests, or even your gifting budget. Keep reading to see our picks for the best holiday gifts of 2025.
Looking for something specific? Check out Popsugar's official gift guide destination, or jump around to shop below:
Best Gifts Under $25
Strava Fitness Membership ($7/month)
"At first, I thought Strava was overrated, and then I downloaded it and realized it actually lives up to the hype. The community on the app is everything, and upgrading to the membership unlocks so many cool perks, like interactive maps and running routes you can find literally anywhere in the country. As someone who's always on the go and loves to run, it's been such a game-changer. If you're searching for a unique gift for the runner in your life (or any fitness enthusiast — it supports other workouts, too), I highly recommend it." — Haley Lyndes, shopping staff writer
Zulay Kitchen Handheld Milk Frother ($10, originally $17)
"Ever since I started making myself a simple protein drink to start my mornings, I've wanted an easy-to-use milk frother to help fully incorporate all the protein chunks. Plus, life's just better with a little foam, ya know?" — Emma Glassman-Hughes, associate balance editor
Preskiers Ear Cuffs ($12)
"Go-to ear cuffs for a girlie who can't do cartilage piercings. A great non-permanent earring option." — Summer Bockart, senior visuals designer
Olay Face Cleansing Melts ($14)
"I love Olay's Hyaluronic Acid Cleansing Melts because they melt into your skin, effortlessly removing makeup while keeping it hydrated and soft. They're perfect for travelers who don't want to fuss with travel-size bottles or waste time pouring their cleanser into tiny containers. Honestly, they turn a simple cleanse into a small moment of joy — perfect for anyone who loves convenience with a touch of luxury. It's also the PERFECT stocking stuffer." — Shari Straker, social video producer
Avilana Silicone Body Scrubber ($15)
"Ever since I heard about how much bacteria loofahs hold, I knew I needed to change my shower-time habits. But because a bar of soap just doesn't do it for me completely, I knew I needed something new. Enter: this Avilana Silicone Body Scrubber. It has been an absolute must in my routine. I play sand volleyball, so this scrubber helps me actually feel clean enough to climb into my bed at night." — Taylor Andrews, senior editor
Bubble Power Wave Super Hydrating Moisturizer ($16)
"I love Bubble's Power Wave Super Hydrating Moisturizer because it keeps my skin soft and glowing without feeling heavy. It's super hydrating, but still light enough that I can layer it under makeup or wear it on its own. I'd give it as a holiday gift because it's the kind of thing that makes someone's everyday routine feel like a little treat." — Shari Straker, social video producer
Naturium The Glow Getter Whipped Multi-Oil Body Butter ($16, originally $20)
"I'm obsessed with body care, and ever since I started using Naturium's body butter, it's become a staple I've been raving about to all my family and friends. It makes my skin feel so soft. I know this is controversial, but I even use a thicker body butter like this in the summertime. And just in case you're wondering, the name does live up to the hype. The way my skin glows after I put it on is unmatched." — Shari Straker, social video producer
"Atmosphere" by Taylor Jenkins Reid ($18, originally $30)
"Taylor Jenkins Reid is one of my favorite authors. Every book that I've read of hers hooks me from the start, and her latest, "Atmosphere," is no different. For starters, it follows the journey of Joan Goodwin in the 1980s as she works to become the first female NASA astronaut. But then it unfolds into a heartbreaking love story as Goodwin balances ambition, family, and love. I'm still drying my tears." — Alexis Jones, health and fitness section lead
Rosebud Perfume Co. Tin 3 Pack: Smith's Lip Balm ($18)
"When I say I've been using Smith's Rosebud Salve since I was in high school, I'm not exaggerating. At this point, it's become a part of my personality. These are the only lip balms that keep my lips soft all day long, and this three-pack is the perfect gift for Secret Santa or as a stocking stuffer." — Lena Felton, special projects senior director
Fenty Beauty by Rihanna Gloss Bomb Lip Gloss ($22)
"Every year, I pick up several lip glosses and give them to the women in my family as stocking stuffers. Fenty Beauty's bestselling gloss is universally flattering, adds the perfect touch of shine, and has a soft peach-vanilla scent that my relatives just love." — Jessica Andrews, senior style director
Tipsy Land Party Board Game ($25)
"It's ironic that a non-drinker like myself is recommending this, but I believe 'tipsy' is a state of mind. This grown-up Candy Land is just as enjoyable sans alcohol when played with a fun group of friends, featuring hilarious prompts like 'Get a Sharpie ass tat' and 'Ketchup shot.' The drink of choice is totally up for interpretation!" — Charisandra Perez, senior distribution strategist
Best Gifts Under $50
Skratch Labs Energy Chews ($27)
"If you're like me and have lots of people in your life who like Type 2 fun (read: have signed up for a marathon or a triathlon recently), then they'll appreciate this mixed pack of Skratch gummies. These taste great and deliver the energy required to get through physical torture." — Lena Felton, senior special projects director
Did You Stretch Tho: 52 Stretches to Increase Flexibility, Balance, and Performance ($28, originally $30)
"I'm getting every athlete and Peloton-lover in my life Hannah Corbin's new book this holiday season. As a runner who's been hurt so many times, I'm finally starting to realize AND practice the importance of stretching. If you have someone in your life who could use a little motivation to do the same, this is for them. Peloton's Corbin knows her stuff!" — Sarah Wasilak, shopping director
2lb Dancebody Weights ($35)
"I've been using these two-pound weights in my Saturday prenatal yoga-Pilates fusion class. These are the perfect addition to help sculpt my arms, allowing me to maintain low resistance but reach high repetitions. I also love the D-shape of the weights, making them super easy to grip!" — Alexis Jones, health and fitness section lead
Yves Saint Laurent Mini Black Opium & Libre Eau de Parfum Duo ($35)
"These scents from YSL are two of my favorites, especially for a night out. They're actually long-lasting and the epitome of the quote 'Smell good, feel good.' For only $35, this purchase is a no-brainer." — Naomi Parris, assistant shopping editor
Gaiam Dry-Grip Yoga Mat ($38)
"The best yoga mat for heavy sweat-ers like me. It actually grips more the sweatier you get, so you're not slipping all over the place mid–downward dog. Plus, it's super cushy and easy to clean — total win." — Summer Bockart, senior visuals designer
Limited Edition Power Mist Hydrating Hand Sanitizer Set ($45)
"I know, I know: before the pandemic you probably never equated the words 'hand sanitizer' with 'gift.' Now? Touchland has made it so spritzing away germs and bacteria feels like a full-blown experience you want to give everyone you care about. (Plus, the glycerin ensures your hands never feel dry like old sanitizers, and thank God for that.) Personally, I love every scent in the Touchland sphere, but this Power Mist Luscious Set offers a little something for everyone: Berry Bliss for fans of the saccharine sweet; Rainwater for a beachy vibe; Vanilla Blossom for those who love gourmand flavor profiles; Blue Sandalwood for the zen folks in your life; and Wild Watermelon for a refreshing spritz. Give someone special the whole kit or split it up between five very lucky people." — Kelsey Castañon, editor-in-chief
Nest New York Holiday Classic Candle ($46)
"Candles are always a great gift idea (I say this as the proud owner of a candle cabinet). The Nest New York Holiday Classic Candle is the ultimate stocking stuffer and white elephant present. With notes of pomegranate, pine, and cloves, it's a great holiday scent without being too Christmas-y, and the glass jar it comes in is so cute that they'll want to reuse it." — Jessica Harrington, beauty section lead
Best Gifts Under $100
Harlem Candle Co. Savoy Luxury Candle ($52)
"Harlem is so full of history, inspiration, and wonder for Black creatives, so I love to gift a symbol of the neighborhood to my friends. Harlem Candle Co. pays tribute by naming each candle after a local legend or landmark; this particular find is named after the iconic Savoy Ballroom. I'm a big fan of the scent: an amber and sandalwood base balanced by lighter notes of crisp green apple and tart mandarin." — Jessica Andrews, senior style director
Dior Backstage Glow Maximizer Face Palette ($54)
"How luxe is this face palette from Dior? Anyone who receives this for the holidays is going to be speechless. The Backstage Glow Maximizer Face Palette comes in five colorways — each packed with four different shades of stunning powder highlighters. They're all pretty, but Universal Glow is my favorite." — Jessica Harrington, beauty section lead
Oofos OOahh Slide Sandal ($60)
"This shoe is specifically designed for support and active recovery. Think: changing out of your running shoes to grab a coffee, or transitioning from Pilates class to weekly errands. I can attest they're just as comfy as they look." — Chandler Plante, staff writer and social producer
Set Staple Crewneck Sweatshirt ($98) and Set Staple Straight Leg Sweatpants ($90)
"This is one of my favorite sweatsuits. Not only is it perfect for winter with its gorgeous deep red color, but it's also extremely comfortable. I live in it whenever I go to the airport (which is often). Not only that, but Set Active has been spotted on celebrities like Hailey Bieber, Kaia Gerber, and Alexa Demie, so if you don't trust me, at the very least, trust them. It's one of my favorite activewear brands." — Haley Lyndes, shopping staff writer
Leah Ketab x Skylar Double Dates Perfume ($90)
"The world is obsessed with Leah Kateb's scent profile, and I'm no exception. This perfume (aptly named "Double Dates") is her first fragrance for Skylar, and with notes of sweet dates, sticky toffee, and brown sugar, it may have turned me into a gourmand lover. It's sweet, but not overpoweringly so — it almost registers as caramel to me (in the best way)." — Chandler Plante, staff writer and social producer
Phlur Cherry Stem Perfume ($99)
This black cherry fragrance is quickly turning into my winter scent. I'm not usually big on gourmands, but the hints of leather and notes of sugared jasmine make this smell sultry, not juvenile. It's the kind of perfume I'd imagine an 'it girl' wearing at a holiday party (and I intend to be her). — Chandler Plante, staff writer and social producer
Salomon Unisex Active Skin 4 Vest ($100)
"If you have a friend who is never without their emotional support water bottle, this hydration and storage vest is going to be their new obsession. Perfect for runs, hikes, or hot girl walks, it keeps you fueled and hands free. I put it to the test during the Berlin Marathon and it delivered. It's easy to drink from and provides ample storage for snacks, and most importantly, it's comfortable." — Genevieve Farrell, director of video
Best Gifts Over $100
Lost Pattern "Lost Cherries" 3 Piece Silk Gift Set ($139)
"Lost Pattern has some of the best-priced, high-quality, luxurious silk scarves on the market in my opinion, and the fact that they've launched this perfect gift set for the sleep lovers in my life makes them one of my new favorite brands. You can shop the mask set in a holiday-festive motif, cherries, or poodles." — Sarah Wasilak, shopping director
Beast Health Beast Mighty 850 Blender ($149)
"Not only is the power of the Beast blender impressive beyond belief, no matter how many times I use it or wash it, it looks chic on my kitchen countertop. This Mist shade will add a pop of color to anyone's kitchen and they'll be whipping up new favorite homemade smoothies, dressings, coffees, and marinades and thanking you for it endlessly." — Sarah Wasilak, shopping director
Aura Carver HD WiFi Digital Picture Frame ($149)
"I've gifted this frame to both my parents and recommended it for my friends' parents — and everyone raves about it. It's super easy to set up on WiFi, and you can securely add photos and videos from your phone using the app. We constantly surprise my parents by adding the latest pics of their grandchildren directly to the frame, and they get so excited every time." — Jessica Andrews, senior style director
JW Pei Hana Croc Embossed Faux Leather Tote ($149)
"I've been looking for a chic work bag for the longest time, and JW Pei's latest Hana tote is heavy on my radar. It's made from water-repellent, faux croc leather, which will make it ideal for various weather conditions. I also love its trapezoid-like shape, making it versatile to pair with any outfit for the office or on the go." — Naomi Parris, assistant shopping editor
Rumored Sun Valley Sherpa ($158)
"Whether your friend or family member is fashion- or fitness-obsessed, or they just love cozy items for lounging, you can't go wrong with a sherpa. For someone who loves to show off their personality, a vibrant printed one will become their new go-to. If you look at the product page and instantly know which pattern to choose for your giftee, it just proves you know them well, which they'll appreciate." — Sarah Wasilak, shopping director
On Cloud X4 Training Shoe ($160)
"I've loved On Clouds for running, but heard that this style is great for other workouts — and meant to be used in the gym for HIIT workouts and beyond. It's hard to find shoes that are truly versatile, and I'm dying to put these to the test in my dance HIIT and weight-lifting workouts." — Mercey Livingston, health and fitness contributor
Nüclei Brain Bank ($160)
"As technologically advanced as our society is, I'm a firm believer in physically writing things down. I love that this Brain Bank, ideated by DonYé Taylor, allows you to do just that, having some downtime away from social media and being one with your thoughts. This is going to be the perfect piece to help me keep track of my goals or boost my creativity when I'm in a funk. Not to mention, it's super aesthetically pleasing." — Naomi Parris, assistant shopping editor
Tyler Lambert Furry Bucket Hat ($160)
"I'm not a super impulsive shopper, but when I saw Lori Harvey wear the blue version of this hat, I knew I had to get it. It's so comfortable and stretchy enough to fit over my thick hair. It kept me extremely warm on a recent trip to Iceland, and I can't wait to pull it out again this winter." — Naomi Parris, assistant shopping editor
New Balance 9060 Sneakers ($160)
"It took me a while, but I'm officially in my chunky sneaker era. The only catch: I have a really hard time finding comfortable shoes that also look good. New Balances are a trusty choice — comfortable and classic, but with a bit of a flair — and the chic brown shade goes with pretty much anything." — Emma Glassman-Hughes, associate balance editor
Hatch Restore 3 Sunrise Alarm Clock ($170)
"I had an earlier generation of the Hatch Restore Alarm Clock and I used it every single day without fail. For the holidays, I'm putting the Hatch Restore 3 on my wish list. I love that it not only has sound machine capabilities (which I absolutely need to sleep at night), but the sunrise feature helps me wake up gently. I even have an unwind routine before bed that includes the red light to help me relax while reading." — Jessica Harrington, beauty section lead
Vineyard Vines Jody Swing Dress ($174, originally $248)
"Vineyard Vines has officially made a comeback this year. With shows like 'Sirens' and 'The Summer I Turned Pretty' bringing that classic New England–coastal style back into the spotlight, it's no surprise that preppy chic is having a moment. And yes, even in the winter, Vineyard Vines still feels effortlessly stylish. Take this adorable swing dress: made of soft flannel, it's perfect teamed with tights and flats for a Christmas party or dressy New Year's Eve event. Plus, there always seems to be a sale happening, so you can usually snag it for a great price." — Haley Lyndes, shopping staff writer
Best Gifts Over $200
The North Face Thermoball Quilted Jacket ($200)
"PS recently declared it 'Pickle Girl Fall,' but I think green is perfect for all seasons. This packable jacket from The North Face is warm enough for snow days and is water-resistant." — Genevieve Farrell, director of video
Jo Malone London Green Tomato Vine Reed Diffuser ($215)
"I've yet to meet a single sad soul on the other end of a gifted candle, but if you want to truly surprise and delight, try gifting a luxe reed diffuser instead. You get all the same benefits — like, in the case of this scent from Jo Malone, a delicious-smelling room that evokes Martha Stewart's herb garden: fresh, grassy, and brimming with ripe tomatoes — but without the need to monitor or blow out any flames before stepping away. A home that smells good all day long, without lifting a finger? That's a gift." — Kelsey Castañon, editor-in-chief
Let it Break Membership ($250 per month)
"It's no secret we're more separated than ever these days — working remotely, dating online, and simply not doing the IRL things we once did. And if you know someone who's feeling a little more alone than they'd like and has expressed wanting to be part of a community, this is a great one. Let It Break defines itself as a movement built around softer, intentional growth. The community offers IRL events, virtual workshops, educational classes on core life topics, and overall support for being rooted in who you are. Not only do you gain confidence, but you also gain friendship. It's a true gift (psst . . . they're now accepting applications for their 2026 cohort)." — Haley Lyndes, shopping staff writer
Telfar Large Shopping Bag ($272)
"Telfar's viral shopping bag is the gift my family and friends appreciate most. It's the perfect marriage of fashion and function as it can fit a laptop, along with all your essentials, and it comes in so many colors you're bound to find one that feels quintessentially you. It's available on Amazon now (thanks to Oprah's favorite things!) so pick one up while you can take advantage of the fast shipping." — Jessica Andrews, senior style director
Naturalizer Emily Knee High Boot ($290)
"I'm so excited to add the Naturalizer Emily Knee High Boot in Chocolate Bar Brown Leather to my fall/winter shoe collection. The knee-high boot has a subtle Western vibe with the V-shaped stitching on the side, but the angled, architectural heel keeps it from feeling costume-y." — Jessica Harrington, beauty section lead
PVCS Classy Maxi Coat ($295)
"There's nothing better then a peacoat you can wear all fall, and this padded one makes any outfit look chic. It comes in one size, so you don't have to worry about which size will fit your giftee best, and the deep navy color goes with anything. It's a timeless and elevated piece that I know I'll own for a lifetime. It's truly a great gift." — Haley Lyndes, shopping staff writer
Ultrahuman Ring Air ($299, originally $349)
"I've tried my fair share of fitness trackers, but the Ultrahuman Ring sold me for a few reasons. First, there's no subscription fee, it's HSA-and FSA-eligible, and its activity tracker is way more comprehensive than other rings I've tried." — Renee Rodriguez, senior staff writer and social producer
HigherDose Red Light Face Mask for Fine Lines and Glowing Skin ($349)
"I've been using this mask for months now and I love everything about it. Admittedly, the red light is something to get used to (I definitely saw stars after closing my eyes following the first use), but its benefits surely make up for the temporary photopsia. With such a busy schedule, it's very rare that I do more than my usual 10- to 15-minute skin-care routine, so I love that using this mask forces me to pause and relax completely." — Naomi Parris, assistant shopping editor
Omnilux Contour Face Mask ($395)
"While this is my big splurge gift this season, it comes from the heart, because I personally have started worrying about aging and paying more attention to my skin. The fact that red light therapy has the potential to reduce inflammation and redness; minimize wrinkles; and (my personal favorite perk) inspire some alone time, makes it a gift I'm interested in giving. I just started using this midrange-priced mask (yes, some will set you back over $1,000), and I'm already obsessed. I like to wear it while folding the laundry or meditating." — Sarah Wasilak, shopping director
Four Seasons at Home Luxury Signature Hotel Sheet Set ($520)
"You know that feeling when you check into a hotel and sink into those crisp sheets? Well, now you can actually buy them. These sheets are a total dream — and they make a fantastic gift for parents, grandparents, siblings, or really anyone who swears they got 'the best sleep of their life' during a recent hotel stay. I'm obsessed with them myself, and the best part is they'll last a lifetime." — Haley Lyndes, shopping staff writer
Dyson WashG1 Wet Cleaner ($698, originally $770)
"I was reluctant to recommend this expensive vacuum-and-mop hybrid, but it's truly one of the most useful items in my house. My husband has even gone so far as to say it's the best thing we own, thanks to its ability to quickly clean up spills and dirt. We have two young kids and a 150-pound Bernese mountain dog that sheds constantly, so we use this cleaner at least once a day. It's definitely saved us hours this year — no more vacuuming and mopping separately!" — Genevieve Farrell, director of social video
Samsung 65-Inch The Frame Smart TV ($1,298)
"If you have a loved one who is moving to a new place or is just in need of an upgrade, splurge on this Frame TV and they'll remember it forever. The TV moonlights as artwork when you switch to Art Mode, turning your bare wall into a mini art gallery. Plus, it boasts an antiglare matte display (helpful in rooms with natural lighting) and a slim-fit wall mount that's easy to hang up. It's a total conversation piece anyone would be happy to receive." — Jessica Andrews, senior style director
TwentyFour Fine Jewelry 14k Birthstone Baby Letter Block Necklace ($2,900)
"If you're searching for something meaningful that will last forever, the TwentyFour Birthstone Letter Block Necklace is it. It's not cheap, but neither are you, babe! It's stunning, made to order, and is completely customizable. It's a piece you'll have forever." — Renee Rodriguez, senior staff writer and social producer
Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.
