Banana Republic Isn't Just Pledging a $20M Clothing Donation: The Brand's Doing More
Over the past few months, we've spotlighted fashion businesses stepping up and taking action, whether it's to help support Americans affected by the COVID-19 crisis or to stand behind the Black community with donations, acknowledging the racially unjust murder of George Floyd and the larger conversation surrounding Black Lives Matter. Brands with a large platform can and should acknowledge voices that are struggling in America, and Banana Republic — notably a part of parent company Gap Inc. — is striving to make a difference. BR teamed up with Delivering Good to donate more than $20 million of new clothing to those in need in order to help America get back to work. It's a project they're calling "Will Work For a Better Republic," and it comes after months of actionable Instagram posts the brand has put up, all of which are meant to encourage positive thinking.
"By supporting Delivering Good [an organization that helps kids and families through tragedies], Banana Republic is helping men and women across the US, including those facing poverty, homelessness, and job loss. Among our network of more than 700 community partners, we will focus this donation on nonprofits with workforce training and re-entry programs and markets that have been especially affected by the current crises. This donation will have such a positive impact on men, women and disadvantaged young adults," said Delivering Good President and CEO Lisa Gurwitch.
In effort to promote equality, Banana Republic has also come together with Gap Inc. brands Athleta, Gap, and Old Navy to donate $250,000 to the National Association For the Advancement of Colored People and EmbraceRace. Previously, Gap Inc. donated $1M to support underserved families in the midst of the COVID-19 crisis, posting the news on Instagram on March 27. Banana Republic also came out with a reusable cotton face mask for customers to purchase, committing to a donation of $10 to Feeding America's COVID-19 Response Fund for every mask sold. Scroll down to read about these initiatives directly from Banana Republic's feed.