The Best Choosy Clothing to Add to Your Closet This Season
17 Stylish, Affordable Winter Looks to Shop at Choosy ASAP
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You're probably aware that fast-fashion retailers churn out trends for the masses, trickled down from the runway. But Choosy sources all of its data from Instagram. I met with the online retailer's founder, Jessie Zeng, who worked with the Choosy team to develop an algorithm that studies the comments we're posting and photos we're liking from influencers and celebrities. That probably seems complicated, but it's a surprisingly natural process. For example, if a bunch of people seem to be attracted to the dress Sophie Turner's wearing in a recent snap and engage accordingly, Choosy picks up on that and designs its own iteration.
But here's the most important thing: every time Choosy develops a new article of clothing, the fabric is sourced only from select materials that are already available to the brand, and inventory is limited to 80 total pieces (including extended sizes). If the product does well, and the demand is there, Choosy will restock that item. It's a sustainable operation intended to minimize waste, and it's a business model we can definitely get behind. Plus, the Fall drops, which happen every Sunday, seem to be exactly what we've been double-tapping over the course of the last month. So yes, Choosy's direct-to-consumer approach really does work, and the company knows what we want.
If that isn't enough to sway you, perhaps the wallet-friendly price points for things like faux-leather utility jumpsuits and pajama co-ord sets will spark the shopping bug in you. I picked my favorite looks that are currently available and gave you some pretty solid reasons to invest in them, if you want to make it through the season in style and feel good about your shopping habits.
Choosy Crosby St Dress
Sophie Turner made the Choosy Crosby St Dress ($80) famous when she wore the silhouette in white ahead of her wedding to Joe Jonas. We're particularly fond of it in this silky material for holiday parties.
Choosy Amelia Jacket
Iskra Lawrence owns this bestselling Choosy Amelia Jacket ($175). She really makes it look chic for traveling, doesn't she?
Choosy Bengal Top + Rajah Pants
Mix your palette with animal print in the Choosy Bengal Top ($49, originally $65) and Choosy Rajah Pants ($49, originally $70)
Choosy Cara Crop Top
Mix this adorable faux-leather Choosy Cara Crop Top ($60) in with your wardrobe.
Choosy Bridget Pants
These perfect Choosy Bridget Pants ($90) come in a lovable cargo fit and five different color options.
Choosy Jesse Blazer
The compliments will roll on in when you're wearing this oversize Choosy Jesse Blazer ($79, originally $105).
Choosy Paper Doll Jumpsuit
We love the '80s appeal and blush tone of the Choosy Paper Doll Jumpsuit ($90).
Choosy Super Teddy Coat
The Choosy Super Teddy Coat ($195) reminds us of one of our favorite Rosie Huntington-Whiteley Winter street style moments.
Choosy Flip Side Dress
Add an element of surprise to your holiday look in this two-tone Choosy Flip Side Dress ($85).
Choosy Issa Vibe Top + Pants
Give the pajama look a go in the Choosy Issa Vibe Top ($38, originally $50) and Choosy Issa Vibe Pants ($38, originally $50).
Choosy Nothing but Drama Jumpsuit
Who needs a LBD when you've got this Choosy Nothing but Drama Jumpsuit ($120)?
Choosy Mila Bodysuit
Add some shimmer to your holiday wardrobe with the metallic woven Choosy Mila Bodysuit ($45).
Choosy Katrina Dress
'Tis the season for sweater dressing, and the Choosy Katrina Dress ($65) helps you easily pull it off.
Choosy Elsa Crop Sweater + Elsa Pants
Go for a lounge set with the Choosy Elsa Crop Sweater ($60) and Elsa Pants ($70) and then jazz it up with loafers for a casual night out.
Choosy Daphne Jumpsuit
Head-to-toe leather looks are having a moment, and this Choosy Daphne Jumpsuit ($100) comes at a fair price.
Choosy Bridget Pants
Choosy Colette Blazer + Colette Pants
It definitely doesn't get more luxe than the Choosy Colette Blazer ($90) and Choosy Colette Pants ($65).
