Inside The NYC Giambattista Valli x HM Event
Valli Girls and Guys Came Out in Droves to See an Italian Garden in the Middle of NYC
Build an Instagrammable moment and the people will come. Better yet, feature an iconic designer and a fan-favorite brand, and plop it in the center of New York City! That's exactly what H&M did ahead of the launch of its new Giambattista Valli collection, and, in short, it was epic.
The highly-anticipated collab dropped on Nov. 7, and to celebrate, H&M created a fashion installation like no other. We're talking living sculptures, a fountain, a violin player, a labyrinth, and incredibly gorgeous clothes by Giambattista Valli himself, of course. Set up at the Oculus Plaza in downtown Manhattan, the event took place on Nov. 1 and Nov. 2 and completely transformed the area into a breathtaking Italian garden — an homage to Giambattista's Roman roots.
Romantic, edgy, and true to his signature style, the collection had Valli girls — and for the first time, Valli guys — flocking. Ahead, see the influencers who were in attendance.
