J Lo Is Intimissimi Lingerie Brand's Ambassador
J Lo Shows Off Her Ben Affleck Tattoo in a Flame-Colored Bra
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Jennifer Lopez officially takes her place as Intimissmi's global ambassador with the launch of the lingerie brand's spring 2023 campaign. In a press release, the Italian intimates company says they chose to work with Lopez because she embodies women empowerment and "modern sexiness."
In the accompanying photo shoot, Lopez models the Pretty Flowers Sofia balconette bra in flame scarlet, digital turquoise, and valentine pink. It comes embroidered with ivory blooms across the lightly-padded mesh cups and along the elegant trim. The coordinates include a matching see-through lace panty, though Lopez mixed and matched various other satin-silk pajama pieces in the Chris Colls-lensed photos. The shoot inspiration? A dreamy Italian summer evoked through bold colors that represent Positano.
The "Shotgun Wedding" actress sported highlighted waves cascading down her back for a slightly undone bedhead look. For makeup, she opted for a darkly-lined smokey eye and nude lip. While she accessorizes with a couple of everyday rings, it's her infinity loop tattoo for Ben Affleck that stands out on full display, lending the new campaign a touch of personal romance from the 53-year-old star.
Lopez commented on her partnership with Intimissimi in the release, stating: "I love Italy - the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs. I'm proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong."
Even though this marks her formal introduction to Intimissimi, it's not the first time she's worn the label — both to tease her upcoming projects and to show off other delicate tributes to husband Affleck, such as her "Mrs" nameplate necklace that she styled with a black set back in November.
Ahead, see all the instances of Lopez in Intimissimi, and shop her three most recent ensembles.
