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"We dreamt about opening a store in New York when we launched & Other Stories in 2013. Finding this great SoHo location and being able to make that dream come true so soon after our launch in Europe is fantastic," says Samuel Fernström, CEO of & Other Stories, in a statement.
Address: 575 Broadway
Opening Date: End of 2014
What to Expect: The brand's first location outside of Europe will feature a full range of products including bags, shoes, beauty, accessories, and ready-to-wear. And if you can't make it to the editor-loved brand's flagship in NYC, the H&M-owned company will also be starting US ecommerce on stories.com by year's end as well.
Source: Courtesy of & Other Stories