BCBG Is Bringing Instant Gratification to Fashion Week

Rebecca Minkoff is planning on uploading two looks from her Spring 2015 collection to her Instagram feed so that followers can vote on the one they like best. The one with the least approval will be instantly eliminated from her show, which takes place on Sept. 5. The designer wants consumers to feel like they’ve got a hand in shaping her line, which is a pretty powerful idea, if you ask us.