BCBG Is Bringing Instant Gratification to Fashion Week

BCBGMaxazria is encouraging customers to follow LIKEtoKNOW.it influencers during the Spring 2015 show. Photos of the runway looks will be posted throughout, which can be “liked” in exchange for a product information email that will take users to a non-navigable, shoppable page. In other words, this move completely redefines “fast fashion” and causes us to wonder what’s next for retail.