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What’s your approach when starting on a press tour? Do you tell a story, or is each look its own?
First and foremost, my approach is to simply consider who is my client and what is the particular event. Also, where the event is taking place is important. For example, Hollywood versus New York or London. I approach each appearance individually. I don’t usually have any running theme or thread unless it has been requested by the client. I like every look to be different so it doesn’t become predictable.