The Fashion Trend Is Packaged
September to November 2013
Like a designer's lookbook of stylized garments on models, trendcasters put together lookbooks of their own. Essentially a paint-by-numbers for designers and retailers, the team creates a complete, accessible plan for the season ahead complete with mood images, print and color directions, and fabric recommendations.
In fact, further exploring the materials — from graphics, patterns, and prints to different types of knitwear and textiles — that will be used is a vital final step. Vendors specializing in trims and prints pay close attention here, too, and replicate those pieces that seem particularly directional. "If techno prints are important, that vendor can start creating fabrics with that exact look and feel," Aimette said.