The Fashion Trend Hits the Runway
September to October 2014
The job of a trendcaster takes on a whole new shape once the clothes hit the runway. "All the catwalk analysis is a huge part of what we do, where we dissect what's going on," Aimette said. "It's interesting to see how our predictions pop up on the runway and it gives clients a clear roadmap to what will be important to their consumer."
Case in point: this season saw key trends — safari influences and a subtle nod to the '70s — that seemed to be direct offshoots of the bio-dynamic and history 2.0 trends discovered back in 2013. But will they make it from runway to retail?