Fashion Flashback: See Every H&M Designer Collaboration Since It All Began

The Italian label's founder Consuelo Castiglioni solicited a fellow Italian to help promote his 80-piece collection. Filmmaker Sophia Coppola photographed the complete campaign, starring Imogen Poots and model Liu Wen, and even created a film shot in Marrakech, Morocco, that showcased the line's dream-like aesthetic.

"The prints are unusual," Coppola said at the time. "It doesn't look like anything else, so I wanted to do something artful that represented Marni."