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20 Celebrity-Favorite Y2K Fashion Brands That Are Popular Again
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Rocawear

JAY-Z and Damon Dash established Rocawear in 1999 (JAY-Z later sold the company to Iconix Brand Group). The bold outerwear completely embraced the logomania trend that defined the era — in 2001, JAY-Z arrived on the Victoria's Secret Fashion Show red carpet wearing one of the brand's designs.

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