As previously stated, it would be nice to see a variety of women, of all shapes and sizes, being represented in advertising. Progress has been made with "real girl," "plus size," and unretouched campaigns, but women who star in these ads rarely represent the majority. Emma Roberts, for example, who appears in Aerie’s unedited ads, is thin and fit, frequently ‘gramming photos of herself doing Pilates. The top plus-size models — who star in major ads and can be spotted in big publications — are almost always in great shape as well, representing only one side of the curvy spectrum. Where are all the Tess Hollidays of the world or Denise Bidots, who unapologetically show off their cellulite for big brands? There should be a mixture of body types being seen, not just the toned and trim.
