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While women who wear headscarves, women who have Down syndrome, and women who are wheelchair-bound all make up our diverse society, it's still rare to spot them in a major ad campaign. The same goes for transgender models — why are there only a handful walking the runway right now? — and women who prefer to rock their natural hair. Not having these women properly represented sends the message that they aren’t beautiful, which definitely is not the case. It's time for them to be part of the rule — not the exception.