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After backpacking through Africa in her 20s, Aurora James was inspired by the styles she saw in the communities and decided to create a sustainable line of shoes influenced by African cultures.
On her power to empower: "The idea that something [African people] have been doing for generations, like beading, now gets attention in the Western World makes them really proud. For so long, no one wanted to wear it, or if [Western designers] did show African-inspired things on the runway, they didn't involve anyone from Africa. So they're over the moon that more people in the communities are being hired for fashion."