6 Powerful Female Designers Who Should Be on Your Radar Now

Part geek-chic, part prep, Trademark's founders have completely mastered the unique style in their designs. The duo revealed they started the line after not being able to "find anything reasonably priced that wasn't too trendy."

On their mantra: "Less is more," Pookie says. "It's a very Trademark thing to be a little sparse. I'm getting to a place where I really want to own ten items."