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"I'm loving how old-school, heavily branded clothing is back on trend with the Champion logo sweatshirts and Calvin Klein t-shirts," said Solomou, who cites East London as the edgiest area of the city when it comes to style. She advises hanging on to as many of your old clothes as possible to be better prepared when fashion's next nostalgia-driven trend strikes. "The '90s grunge trend has already come back; what's next?" she said.
If you've already discarded embarrassing relics from your teenage years, Cook has a solution: charity shops. A treasure trove for the discerning shopper, their castoff clothes could become your new favorite piece. Better yet, you won't spot other people in the same thing.