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Lena Dunham and Jemima Kirke stripped down for a lingerie campaign. The two participated in New Zealand label Lonely's Lonely Girls Project, where the ladies were photographed wearing undergarments in their own homes. The striking campaign sought to bring attention to different body types. The images were also never photoshopped.
Models Charli Howard and Clementine Desseaux started the All Woman Project campaign. The aim is to show that all body shapes and ethnicities deserve to be represented in fashion and in the media. Ladies such as Denise Bidot and Iskra Lawrence participated in the beautiful, candidly shot #IAmAllWoman ads.