Popsugar Fashion Lady Gaga Lady Gaga Tiffany & Co. Campaign 2017 Lady Gaga Made a Big Fashion Announcement During the Super Bowl February 6, 2017 by Sarah Wasilak First Published: January 31, 2017 View On One Page Photo 3 of 4 ADVERTISEMENT () Start Slideshow Share This Link Copy ← Use Arrow Keys → 3 The New Commercial Marks the Debut of the New Tiffany HardWare It was inspired by a unisex bracelet from the 1971 archives and will include earrings, rings, necklaces, and pendants. Previous Next Start Slideshow Lady GagaTiffany & Co.Fashion NewsCampaignsSuper Bowl AdsSuper BowlJewelry