Olivia Culpo's Custom Marchesa Gown Doesn't Only Look Good — It Gives Back, Too
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With the 2017 Academy Awards red carpet heating up, there's one big question on everyone's mind: who's wearing what? Enter your best guesses, but we have a solid favorite look so far: a custom Marchesa gown for fashion influencer Olivia Culpo. The dress, created by Keren Craig and Georgina Chapman for Stella Artois's Buy a Lady a Drink Campaign, was unveiled on the red carpet.
The dress incorporated glass beads made from Stella Artois's limited-edition chalices — for each one sold, clean water is delivered to developing countries — and the look is the first Marchesa gown to ever be made out of glasswear. "It's giving back in style," said Olivia when we asked her about the partnership. The Marchesa dress, it seems, is already promising to steal the red carpet spotlight with its powerful backstory.
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On the Importance of Talking About the Global Water Crisis at the Oscars
"It's a great opportunity because it isn't just about fashion. It's about giving back and spreading the word. It's about getting people to buy these [Stella Artois] chalices, which are only $13. It's about using the day, one of the most popular carpets of the year, for a good cause and also being able to do it with my friends, too."
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The Winning Sketch
"The inspiration behind the dress is water, so it'll be fluid looking. There are three sketches that we decided on and I told them about a bit of the direction I wanted to go based off what I was comfortable in."
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The Gown IRL
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Fringe Details and Beads, Check!
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It's a Red Carpet Stunner For Sure
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On What She Wants Reporters to Ask Women More on the Red Carpet
"I think for women, in my opinion, we're so much stronger when we're together. We have an interesting camaraderie in that all we can do is support each other. I would love if they can ask more questions about, 'How have you been mentored by a woman?' or, 'How have you been able to mentor someone?' I wish there were more questions that encourage women to inspire and help one another and help each other get ahead. There is still so much we have to make up for and I think the best way to do that is rely on each other. Something that sheds light on the fact that we're a team."