Olivia Culpo's Custom Marchesa Gown Doesn't Only Look Good — It Gives Back, Too

"It's a great opportunity because it isn't just about fashion. It's about giving back and spreading the word. It's about getting people to buy these [Stella Artois] chalices, which are only $13. It's about using the day, one of the most popular carpets of the year, for a good cause and also being able to do it with my friends, too."