And that's simply because you're right there in the action. A show is just as much about the atmosphere as it is about the clothes — an experience you can't replicate through livestreams or an Instagram story. Take Alexander Wang, who crafted a perfect narrative for his Fall '17 collection by having guests trek to an abandoned theater for his show. Beer was handed out and the vibe was like that of an underground nightclub as models walked down the runway in edgy, all-black outfits. I got to see the actual RTW pieces before they hit stores and that's pretty damn special.
As close as you can get to the clothes on the runway, you can get even closer at presentations. Some brands like J.Crew and Kate Spade opt for this instead of a runway show. I took my time to circle the room to examine the clothes, noticing the texture of sweaters and glittery designs on shoes. Because the brand brought back "friends and families" to debut its Fall collection, I also witnessed sweet interactions like this girl twinning with a model in tulle skirts.
