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If there's one thing I've realized, it's that no two 30-somethings are the same. What works for me as a childfree 32-year-old may not be relevant for a 38-year-old mother of three. I do believe most 30-somethings probably want to wear timeless, stylish, quality clothes that are relatively easy to take care of. But beyond that, it depends on what their life entails. High heels and pencil skirts might not work if you're running around after a toddler, but they're brilliant for feeling confident and put-together for a big meeting. Owning a designer handbag is always nice, but if you spend more time in the gym than on the town, perhaps that money would be better spent on the best sneakers money can buy? That's why rules and guides for women in their 30s are partially useful at best. There will eventually come a time when you don't fit the stereotype and you're just going to have to trust yourself.