17 Stores With the Same '90s Vibe as Urban Outfitters

While Parisian label Rouje started off as a brand famous for its printed wrap dresses popularized by Selena Gomez, today, founder Jeanne Damas's collections speak to women muses who are empowered. Founded in 2016, Damas has shared her mood boards for the collections that have expanded to denim, beachwear, lingerie, and knitwear. This Aurelio Sweater in Uni Rose ($150) pairs effortlessly with the Madeleine Jeans ($180), available in a range of colors.